Will BC Cells Become Mainstream? Insights for the Future of Solar Technology
Introduction to BC (Back Contact) Cells
The global solar industry has spent the past two decades chasing a remarkably simple goal: harvest more sunlight and convert it into electricity with ever-greater efficiency. Traditional front-contact solar cells, which still dominate utility-scale and rooftop installations, rely on a visible grid of metal fingers across the sunny side of the module to collect electrons. That grid, while proven and inexpensive, also blocks a portion of incoming light and introduces optical losses that engineers have long wanted to eliminate. Back contact, or BC, cells offer a fundamentally different design by relocating every electrical contact to the rear side of the wafer, thereby freeing the front surface to capture light without obstruction. This architectural shift is more than a cosmetic improvement; it directly boosts solar cell efficiency, enhances module aesthetics, and creates new opportunities in the fast-moving photovoltaic market.
For manufacturers, investors, and downstream installers, the question "will BC cells become mainstream?" is not merely academic because the answer determines where billions of dollars in capital and capacity will flow over the next decade. Understanding BC technology requires examining its structure, comparing it with incumbent routes such as PERC and TOPCon, and weighing realistic production economics. This article provides a comprehensive, educational overview of BC cells, drawing on current industry data and technical reasoning so that business readers can form their own informed position. Along the way, we will connect the conversation to the vital supporting materials, such as photovoltaic flux and soldering consumables, that make these advanced cells manufacturable at scale. By the end, you will have a clear picture of whether back contact solar cells are a passing specialty or the genuine mainstream of tomorrow's solar industry.
What Is a BC Cell and How Does It Differ from Traditional Solar Cells?
A back contact solar cell is a type of crystalline silicon device in which both the positive and negative electrical contacts are placed on the rear surface of the wafer, leaving the entire front face unshaded by metal fingers. In conventional solar cells, the front side is covered by a fine grid of silver busbars and fingers that collect the current generated by the silicon absorber beneath them, and these thin lines necessarily shade the active area. The BC architecture eliminates this front metallization completely, which means more incoming sunlight reaches the semiconductor junction where it can be converted into electricity. There are several sub-families of BC design, including interdigitated back contact (IBC) cells, where alternating n-type and p-type regions are arranged like interlocking fingers on the back side, and hybrid versions that combine BC with passivated contact layers. Regardless of the specific configuration, the defining commonality is that the front of the wafer is optically clean and free from shading losses.
The difference from traditional cells goes deeper than where the metal lines sit, because BC technology also changes how carriers are collected and how the module is interconnected. In a standard cell, front fingers connect through the wafer to a rear electrode, and cells are joined in series by soldering ribbons across their surfaces during the solar cell manufacturing process. In a BC cell, interconnections happen exclusively on the back, which demands greater precision during cell-to-cell assembly as well as more sophisticated conductive materials to create robust electrical bonds. The practical consequence is a dual advantage: higher current output from reduced front-surface shading combined with a uniformly dark, sleek appearance that many architectural and residential customers find attractive. This combination of performance and aesthetics helps explain why premium brands, including certain rooftop product lines, have embraced back contact solar cells despite their higher production complexity.
Technical Analysis: Architecture, Efficiency, and Manufacturing Process
To understand why BC cells can reach impressive efficiency levels, we must examine the underlying device physics in some detail. In an interdigitated back contact design, the silicon wafer is patterned so that highly doped n-type and p-type regions alternate on the rear surface rather than on opposite faces of the cell. Because both contacts are on one side, the photogenerated electrons and holes must travel laterally to reach their respective collection regions, which places strict demands on material quality and surface passivation. Advanced BC cells therefore rely on high-purity N-type wafers and thin passivating layers, often made from silicon oxide or aluminum oxide, that minimize recombination at the surfaces and interfaces. The result of this careful engineering is outstanding voltage and current parameters, which is why laboratory BC cells have repeatedly set world records for single-junction silicon devices. Longi, for example, has demonstrated back contact solar cells with efficiency readings above 26%, and other players continue to push these figures toward the theoretical limit of crystalline silicon.
The manufacturing process for BC cells is considerably more complex than for mainstream alternatives, which has direct implications for cost and throughput. After wafer preparation, manufacturers must perform multiple photolithography or laser-patterning steps to create the interdigitated structure, followed by deposition of passivating layers and local contact openings. These additional process steps increase cycle time, raise capital expenditure per gigawatt of capacity, and demand tighter quality control than the relatively simple sequence used for PERC or even TOPCon cells. Every additional step in solar cell manufacturing is an opportunity for defects to appear, so leading BC producers have invested heavily in automation, inline inspection, and statistical process control to keep yields competitive. The complexity also extends to downstream module assembly, because attaching conductive ribbons to a dense pattern of rear contacts requires alignment accuracy and durable interconnection materials that can withstand thermal cycling for 25 years or more. This is precisely where specialized consumables such as high-performance photovoltaic flux and solder paste become critical, as they ensure clean, reliable solder joints on a crowded rear busbar pattern.
Despite these hurdles, the efficiency dividend of BC architecture is large enough that manufacturers are willing to absorb higher production costs in exchange for premium product positioning. When we compare the practical output of commercial modules, a well-engineered BC panel can deliver a meaningful advantage in wattage per square meter, which translates into lower balance-of-system costs for installers because fewer panels are needed for the same power. This is the central economic logic that keeps research and development moving forward, as every percentage point of solar cell efficiency gained upstream generally compounds into larger savings downstream across the entire photovoltaic value chain. As yield rates improve and processing costs fall through learning curves, the gap between BC and cheaper mainstream technologies narrows, bringing the question of mass adoption ever closer to a tipping point.
Advantages of BC Cells: Higher Efficiency, Aesthetics, and Performance
The most obvious advantage of back contact solar cells is the efficiency gain achieved by removing front-side metal shading, but the benefits extend well beyond raw conversion numbers. Because the front surface carries no grid, manufacturers can apply advanced antireflection coatings and texturing treatments without worrying about interfering with silver fingers, further improving light capture and giving modules an elegant, uniformly dark appearance that is highly prized in premium residential and architectural installations. This aesthetic advantage has commercial value, as homeowners frequently choose black, grid-free panels for their visual appeal even when slightly more expensive than conventional alternatives. In crowded urban markets and on commercial rooftops where every square meter matters, the higher power density of BC modules also reduces the total area required, lowering mounting hardware costs and simplifying structural considerations.
Performance in real-world operating conditions is another area where BC cells typically shine, owing to superior temperature coefficients and better low-light response compared with older technologies. Since the highly doped rear structure and passivating layers reduce recombination, BC cells tend to maintain a higher fraction of their rated output when the modules heat up on a sunny afternoon, an important factor in hot climates where standard panels suffer noticeable derating. Additionally, the uniform current collection across the rear surface can improve resistance to microcrack-related degradation, because the cell is less dependent on a delicate network of front fingers that can be broken by mechanical stress. These reliability attributes matter greatly to investors and asset owners who must guarantee energy yield over decades, and they form part of the reason why premium BC modules often carry extended warranty periods. For a company evaluating whether BC cells will be the mainstream choice, it is essential to recognize that the technology is not just about peak laboratory efficiency but about delivering consistently high performance across the full lifetime of a system.
Challenges Facing BC Cells: Cost, Complexity, and Scalability
The single greatest obstacle to mainstream adoption of BC cells remains cost, because the intricate patterning and deposition steps required during solar cell manufacturing push production costs well above those of PERC or TOPCon lines. Silver consumption is another concern, since the rear-side pattern typically demands a significant quantity of conductive paste, and silver represents one of the most expensive input materials in the entire module bill of materials. Equipment costs are also higher, as dedicated tools for laser patterning, alignment, and rear-side metallization cannot simply be reused from existing conventional production lines without major reconfiguration. Taken together, these factors mean that a BC cell will generally command a price premium per watt, a premium that the market will only accept if the efficiency and power-density benefits clearly outweigh the extra expense.
Complexity introduces subtle risks beyond pure economics, including a steeper learning curve for factory engineers and a greater chance of process drift during high-volume production. Because BC wafers require multiple high-precision steps, any slight misalignment in patterning can create short circuits or poor carrier collection, leading to lower yields, especially in the early ramp phase of a new factory. Scalability is closely tied to this complexity, as replicating world-class quality across many gigawatts of annual capacity demands enormous engineering talent, mature supply chains for specialized materials, and years of operational experience. New entrants therefore face a daunting barrier to entry, while established leaders with deep pockets and accumulated know-how hold a decisive competitive advantage. This dynamic has important implications for the broader photovoltaic market, because it suggests that even if BC cells prove technically superior, the speed of mainstream transition depends heavily on how quickly the industry can industrialize the technology and drive down its cost base.
Comparing BC Cells with PERC, TOPCon, and HJT Technologies
To judge whether BC cells will become the mainstream choice, they must be measured against the incumbent technologies that currently dominate global solar cell manufacturing. PERC, or passivated emitter and rear cell, is the mature workhorse of the industry thanks to its low cost and well-understood production route, yet its practical efficiency ceiling is now very close to being reached. TOPCon, which adds a thin silicon oxide and polysilicon passivating contact on the rear side, has rapidly displaced PERC in new capacity because it offers higher efficiency with only modest modifications to existing equipment. Heterojunction, or HJT, pairs thin amorphous silicon layers with a crystalline silicon wafer and delivers excellent efficiency and temperature behavior, but historically it has struggled with higher silver and equipment costs. Each of these routes has its dedicated champions and its own economics, and the current global solar cell manufacturing landscape is essentially a transition from PERC toward TOPCon, with HJT and BC representing the next frontier.
When BC is placed head to head with these technologies, the comparison comes down to how many efficiency points are gained versus how much extra cost is incurred at every stage of the value chain. TOPCon has gained enormous momentum because it adds perhaps one to two percentage points of efficiency over PERC using relatively small process additions, making it the lowest-risk path to improved performance today. HJT offers even higher efficiency potential and a simplified low-temperature process, but it demands costly indium-based transparent electrodes and exotic equipment in many modern designs. BC cells sit at the premium end of the spectrum, typically delivering the highest module wattage and the best aesthetics, but requiring the most complex solar cell manufacturing sequence among mainstream candidates. Many industry analysts expect that hybrid designs, such as TBC which merges TOPCon passivating contacts with a back-contact architecture, or HBC which combines heterojunction layers with back-side contacts, will blur these boundaries and capture the best of both worlds in the coming years. This convergence suggests the future of solar cell efficiency may not be a single winner but rather a family of advanced architectures all built on the back-contact principle.
Market Status: Adoption Rates and Major Players
The commercial landscape for BC cells has shifted dramatically in recent years from a niche reserved for high-end residential products to a serious contender with expanding industrial capacity. Longi, one of the largest solar manufacturers in the world, has championed its HPBC technology and plans multi-gigawatt production lines dedicated to back contact solar cells, signaling strong confidence in the route. Aiko Solar has pushed its ABC, or all-back-contact, product line with aggressive efficiency claims, while established names such as Maxeon, formerly part of SunPower, have sold premium IBC modules for years in the distributed-generation market. In China, the world's dominant solar manufacturing hub, several producers have shifted at least part of their new capacity toward BC-related designs, providing a meaningful test of whether the technology can scale beyond boutique volumes. At the same time, research institutes continue to set world efficiency records for various back-contact architectures, and their progress demonstrates that the scientific foundations of BC remain rich with untapped potential.
Adoption rates, however, remain small in global percentage terms because TOPCon capacity has been added at an extraordinary pace, making it the default choice for most new factories built in the past two years. Nonetheless, the momentum behind BC is visible in the capacity announcements and technology roadmaps disclosed by leading manufacturers, many of whom describe back-contact cells as the inevitable successor to TOPCon once technical and cost challenges are resolved. Module buyers in premium segments, including residential rooftops, carports, and building-integrated photovoltaics, have shown strong willingness to pay a premium for the high power density and sleek aesthetics of BC panels. The viability of BC also depends on a mature ecosystem of supporting materials and equipment, ranging from patterning lasers to specialized soldering consumables, and this ecosystem is precisely where specialty chemical and electronics material suppliers play an enabling role. As more factories begin producing BC cells, the demand for compatible photovoltaic flux, solder paste, and related process chemicals will grow in parallel, creating opportunities for suppliers across the supply chain.
Future Outlook: Will BC Cells Go Mainstream in the Coming Decade?
Forecasting whether BC cells will become mainstream over the next ten years requires balancing technical potential against industrial reality, and most balanced analyses conclude that back contact solar cells are highly likely to capture a significant and growing share of the market. The primary driver is simple physics: as PERC reaches its ceiling and TOPCon approaches its own practical limits, the only remaining path to substantially higher silicon solar cell efficiency lies in removing front-side shading and refining rear-side architecture, which is precisely what BC accomplishes. Efficiency is not a vanity metric; it directly reduces the cost per kilowatt-hour of generated energy by lowering balance-of-system expenses, and this economic pressure relentlessly pushes the industry toward more advanced designs. Rising land and installation costs worldwide further reward higher power density, making premium high-efficiency modules increasingly attractive for both utility and distributed projects. Given the enormous research investments being made by major Chinese manufacturers and the steady progress in process technology, the odds strongly favor a gradual but decisive shift toward BC-based cell architectures over the next decade.
Yet the timeline and extent of mainstream adoption are constrained by several barriers that will not disappear overnight, including the high capital intensity of new production lines and the need to bring down silver and equipment costs significantly. The speed of transition will also depend on how quickly TOPCon capacity is depreciated and replaced, since most manufacturers will not write off recently built lines before recovering their investments. Global trade policy, raw material prices, and regional installation subsidies will all influence whether the premium price of BC modules is supported by real market demand or suppressed by cheaper parity options. Nevertheless, the long-term trajectory of the photovoltaic market has consistently rewarded higher efficiency, and every previous technology transition, from multi-crystalline to mono-crystalline and from PERC to TOPCon, followed this same pattern. It is therefore reasonable to expect that within the coming decade, back contact solar cells will move from a specialist premium position to a mainstream technology that sets the standard for high-performance solar modules in the world's most dynamic markets.
Conclusion: Implications for Solar Manufacturers and Investors
For solar manufacturers, the rise of BC cells carries clear strategic implications, beginning with the urgent need to build technical expertise in rear-side patterning, passivating contacts, and reliable rear-side interconnection before widespread capacity expansion occurs. Companies that master the difficult solar cell manufacturing processes early will benefit from a learning-curve advantage that late entrants will find almost impossible to close, much as early TOPCon adopters now enjoy cost leadership over their competitors. Manufacturers must also cultivate deep relationships with material suppliers because the specialty chemicals, solder pastes, and photovoltaic flux used in BC assembly directly determine yield, reliability, and long-term module performance. Diversification of technology portfolios is another prudent strategy, since the eventual winning architecture may be a hybrid such as TBC or HBC rather than a pure IBC design. Waiting on the sidelines until the market consensus becomes obvious is risky, because capacity planning cycles are long and technological leadership is earned through years of accumulated production experience.
Investors evaluating the solar energy sector should treat the question of whether BC cells will become mainstream as a central variable in their due diligence, examining each company's technology roadmap, patent position, and cost trajectory with equal care. Firms with credible BC cell development programs and proven manufacturing yields are likely to command premium valuations, while those locked into soon-to-be-obsolete technology lines may face accelerating depreciation of their assets. Downstream opportunities also abound in supporting materials, balance-of-system components, and specialized equipment providers that stand to benefit from the BC transition regardless of which cell manufacturer ultimately wins market share. For a company like Shenzhen Huaihui Electronic Materials, which produces electronic chemicals including solder paste, solder flux, and conformal coatings, the growth of advanced photovoltaic manufacturing represents a direct avenue for expansion into high-value technical materials. As the solar industry shifts toward more sophisticated cell architectures, suppliers that understand the unique demands of BC module assembly will find substantial new revenue potential, as detailed across the company's
Products range.
The solar industry is frequently described as a technology race, and BC cells represent the leading edge of that race today because they embody the most direct route to the physical limits of silicon photovoltaic conversion. While mainstream adoption will be measured in years rather than months, the direction of travel is becoming increasingly clear to those who study the data carefully. Efficiency improvements compound across the entire value chain, rewarding manufacturers and material suppliers that position themselves early in emerging architectures rather than responding defensively after the transition is complete. The experience accumulated by Shenzhen Huaihui since its founding in 2001, together with its ISO9001-certified production and technical support capabilities, positions it well to serve customers navigating this technological shift. Companies seeking to explore how advanced flux and soldering solutions support next-generation solar cells can find further educational resources and industry updates on the company's
News page. In an industry that rewards foresight, the most important conclusion is that BC technology deserves serious strategic attention from every participant hoping to thrive in tomorrow's solar economy.
Actionable Insights and Strategic Recommendations
For manufacturers considering whether to invest in back contact solar cells, the first actionable step is to conduct a rigorous techno-economic analysis that compares expected BC efficiency gains with the incremental capital and operating costs relative to a modern TOPCon line. This analysis should incorporate realistic yield assumptions during the ramp phase, because early production of back contact solar cells typically suffers higher defect rates before process engineers optimize the intricate patterning steps. Procurement teams should simultaneously begin qualifying suppliers of rear-side pastes, soldering ribbons, and fast-flux chemistries, since these consumables are highly specialized and cannot simply be substituted with products designed for conventional cells. Establishing a pilot line and running controlled experiments remains the most reliable way to build institutional knowledge about BC assembly challenges, especially the delicate business of soldering dense rear contacts without damaging the passivating layers underneath. Technical consultation from experienced material specialists can dramatically shorten this learning curve, and providers such as Shenzhen Huaihui offer free project consultation through their
Support services for exactly this purpose.
Beyond manufacturing, downstream installers and engineering firms should begin training their crews on the distinct handling and installation requirements of BC modules, including their more sensitive rear-side structures and the importance of avoiding mechanical stress during mounting. Architects and project developers should update their product specifications to include high-power-density, grid-free modules as an option for buildings where aesthetics and space efficiency are paramount, since these projects currently offer the clearest economic case for paying a BC premium. PV plant owners and asset managers should watch field reliability data for early BC installations carefully, because long-term performance evidence is still accumulating even as laboratory efficiency claims advance rapidly. Finally, all stakeholders should track the capacity announcements and technology upgrades of leading manufacturers, because the moment that several major players concurrently dedicate new gigawatt-scale lines to back-contact technology will signal that the mainstream transition has truly begun. By pairing information from credible sources with expert material support, every participant in the solar value chain can make better-informed investment decisions. To learn more about the company's history and capabilities, interested readers can visit the
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Frequently Asked Questions (FAQ)
Will BC cells become mainstream in the solar industry?
Most industry analysts believe BC cells will become a mainstream technology within the coming decade, though they will coexist with TOPCon for several years during the transition. The central reason is physics, since back contact architecture removes front-side shading and offers the clearest remaining path to higher silicon solar cell efficiency. Major manufacturers including Longi and Aiko are already investing heavily in multi-gigawatt BC production capacity, signaling strong industrial confidence in the route. However, the speed of adoption depends on reducing costs and improving manufacturing yields to competitive levels. Therefore, while BC is unlikely to disappear, the exact timetable for mainstream dominance will depend on how quickly costs fall relative to TOPCon.
Will BC cells become mainstream? What advantages do they have over TOPCon?
BC cell technology offers superior efficiency potential and better aesthetics compared with TOPCon, because removing front-side metal fingers eliminates shading losses and creates an elegant all-black appearance. In practical terms, BC modules typically deliver higher wattage per square meter, which reduces the number of panels required and lowers balance-of-system costs. BC cells also generally exhibit excellent temperature coefficients and good low-light performance, enhancing real-world energy yield. The main drawback is higher manufacturing complexity and cost, since the rear-side patterning requires additional process steps. As production volumes grow and yields improve, the efficiency and power advantages of BC are expected to outweigh its higher cost, making it an increasingly attractive alternative to TOPCon.
What efficiency can commercial BC solar cells realistically achieve?
Commercial BC modules currently reach efficiency levels above 24%, while laboratory back contact solar cells have demonstrated readings above 26%, approaching the practical limit for crystalline silicon devices. The exact figures vary by manufacturer and design, with some hybrid architectures such as HBC achieving the highest reported results. Because the entire front surface is available for light absorption and high-quality passivating contacts reduce recombination, BC cells capture more usable energy than conventional designs. As technology improves, commercial module efficiency is expected to climb further toward 27% over the coming years. Buyers should verify manufacturer datasheets and third-party test results when comparing real module performance.
Why are BC solar panels more expensive than PERC or TOPCon panels?
BC组件的成本较高,主要源于其复杂的制造工艺。与PERC或TOPCon产线相比,BC工艺需要额外的图形化、沉积和对准步骤。建设BC工厂所需的资本支出更高,且在初期爬坡阶段,生产良率通常较低,这两者都推高了单位成本。银浆消耗量也相当可观,因为背面接触图形需要大量导电浆料,而银是组件制造中成本最高的原材料之一。此外,专用设备和熟练的工程人才在市场上也价格不菲。随着产能扩大和工艺成熟度提升,这些成本劣势预计将大幅缩小。
Which companies are leading the development of BC cell technology?
Several major manufacturers are leading BC development, with Longi promoting its HPBC technology, Aiko Solar advancing its ABC product line, and Maxeon offering premium IBC modules for distributed generation. Chinese manufacturers have accelerated their research because they dominate global solar production and have the capital to invest in advanced architectures. Research institutes have also contributed to record-breaking efficiencies for back contact solar cells, demonstrating the scientific vitality of the field. It is worth noting that many companies are exploring hybrid designs that combine BC architecture with TOPCon or heterojunction passivating contacts, blurring the lines between technology categories. The competitive landscape is therefore dynamic and likely to evolve further over the next few years.
How does BC technology compare with HJT in terms of performance and cost?
BC and HJT technologies both deliver high efficiency, but they achieve it through different architectures and process routes. HJT relies on thin amorphous silicon passivating layers and typically requires indium-based transparent electrodes, while BC removes front metallization and places all contacts on the rear side. In direct comparisons, BC cells generally offer the highest module wattage and the most uniform black appearance, while HJT is prized for its excellent temperature coefficient and low-temperature processing. The cost structures differ as well, with BC demanding complex patterning steps and HJT facing exotic material and equipment costs. Many manufacturers are exploring HBC hybrids that combine the strengths of both approaches, indicating that the final mainstream winner may be a blend of technologies.
Does BC cell manufacturing require special soldering materials and flux?
Yes, BC cell and module assembly places unique demands on interconnection materials because the dense rear-side contact pattern requires precise alignment and robust soldered joints that must survive decades of thermal cycling. Standard fluxes designed for conventional front-contact cells may not provide adequate wetting or residue control on complex rear busbar patterns. High-performance photovoltaic flux formulations are therefore developed specifically to deliver clean, reliable solder joints without damaging the delicate passivating layers beneath the contacts. Soldering paste selection also matters, as alloy composition and particle size influence joint strength and long-term reliability. Suppliers such as Shenzhen Huaihui Electronic Materials, which manufactures electronic chemicals including solder flux and solder paste, are well positioned to support this growing technical niche.
What are the main reliability risks of BC solar modules?
The principal reliability risks of BC modules relate to the complexity and density of rear-side interconnections, which can be vulnerable to mechanical stress, thermal cycling, and potential moisture ingress if not perfectly sealed. Microcracks in the wafer can be more consequential in BC cells because carrier collection depends on precise lateral transport to the rear contacts. Solder joint quality is also critical, since any weak joint on the crowded rear pattern can create hot spots or reduce module output over time. That said, leading manufacturers have invested heavily in robust encapsulation and interconnection processes, and premium BC modules often carry extended warranties. Long-term field data is still accumulating, making thorough due diligence on manufacturer quality controls essential for buyers and investors.
Are BC solar panels suitable for residential rooftop installations?
BC panels are especially well suited for residential rooftop installations because their high power density delivers more electricity within limited roof space, and their sleek all-black appearance appeals strongly to homeowners concerned with aesthetics. The elimination of front-side metal fingers creates a uniform, premium look that many architectural projects prefer over conventional blue, grid-covered panels. Higher efficiency also means fewer panels are needed for a given system size, which can simplify racking and reduce installation labour costs. The main limitation is the higher upfront price per panel, which may not be justified for very small systems or in locations with low electricity rates. For premium homes and space-constrained roofs, however, BC panels increasingly represent the most attractive option available.
When will BC cells become cost competitive with TOPCon technology?
Precise timing is difficult to predict, but many industry experts expect BC cells to become increasingly cost competitive with TOPCon within the next three to five years as production scales and yields mature. The learning curve effect is powerful in solar manufacturing, and early TOPCon lines experienced similar cost premiums before economies of scale brought them down. Falling silver consumption through improved metallization and the development of alternative conductive materials will also narrow the cost gap. Growing demand, especially in premium segments, will further accelerate investment and manufacturing expertise. As these forces combine, BC modules are likely to achieve price parity in an increasing number of market segments, paving the way toward genuine mainstream adoption.